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Amrita Singh Pundir

Social Media Manager & Content Strategist

I build thoughtful social media strategies and create content that helps brands connect, engage and grow organically — across wellness, travel, spirituality and real estate.

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Portrait of Amrita Singh Pundir, social media manager and content strategist
Amrita Singh Pundir — Social Media Strategist

About

Strategy, creativity, content and community — under one feed.

I'm a social media manager and content strategist who builds brand presence from the inside out: research, strategy, content and the day-to-day work of actually showing up. Over the past few years I've managed accounts across wellness, travel, spirituality and real estate, shaping how each brand looks, sounds and grows on Instagram.

I care about consistency as much as creativity — content calendars that hold up under real deadlines, captions that sound like a person wrote them, and communities that feel looked after, not managed at.

Strategy Creativity Content Community Analytics
Wellness
Travel & Lifestyle
Spirituality
Real Estate

What I do

Social media
services

Six ways I help a brand show up with intention — from the first content pillar to the last comment reply.

Strategy

Social Media Strategy

Audience research, positioning, content pillars and platform strategy.

Planning

Content Planning

Monthly content calendars, campaigns, themes and posting plans.

Production

Content Creation

Posts, carousels, Reels, Stories and short-form video.

Publishing

Instagram Management

Publishing, optimization, captions, hashtags and profile management.

Community

Community Management

Engagement, comments, DMs and audience interaction.

Growth

Organic Growth

Content optimization, performance analysis and continuous improvement.

Selected work

Case studies

Four brands, four different audiences — one consistent approach to strategy, content and community.

Content showcase

Across every account

A mixed feed pulled from all four industries — filter by format to see the range.

How I work

My process

Six real stages, in order — from first research call to the monthly review.

01

Research

Understand the audience, brand and competitors.

02

Strategy

Define content pillars, tone and objectives.

03

Plan

Build the content calendar and publishing plan.

04

Create

Design posts, carousels, Reels and Stories.

05

Publish

Maintain consistent publishing and community interaction.

06

Analyze

Review organic social performance and improve the content strategy.

Toolkit

Tools I use

Canva CapCut Instagram Meta Business Suite Google Analytics ChatGPT Claude Adobe Premiere Pro

Get in touch

Let's create something
worth following.

View my work Get in touch